A. BACKGROUND:
This Policy determines our responsibility as Property Trend, the owner and provider of this Website, to you, the User of this Website in respect to how we collect, use and store any Data from you.
B. DEFINITIONS
For the purposes of this Policy, the following terms are defined as follows:
1. “Content” means any text, graphics, image, audio, or video file, and any other form of information that appears on or forms part of this Website;
2. “Cookie” refers to a small text file placed on your computer by Property Trend when you visit this Website.
3. “Data” refers to all information that you submit to the Website. This includes, but is not limited to, information submitted using any of our Communication Communication Features or Services;
4. “Communication Features” refers to any online communications that Property Trend undertakes on or through the Website. This includes, but is not limited to, web-based message form, electronic newsletter, blog, live chat facilities and email links;
5. “Service” refers to online tools, services or information that Property Trend makes available through its Website;
6. “User / Users” means any third party that accesses the Website and is not employed by Property Trend; and
7. “Website” refers to the site that you are currently using (www.propertytrend.co.uk or www.propertytrend.com).
C. THE DATA WE COLLECT
1. We invite Users to submit the following information:
o Name;
o Contact information such as email addresses and telephone numbers;
o Demographic information such as post code, preferences and interests;
o Other information to assist with our customer surveys and/or offers we run.
2. The Website automatically collects the following Data:
o IP address;
o web browser type and version;
o operating system;
o URLS of referring sites; and
o Your activity on this Web Site.
D. HOW WE USE DATA
1. Any Data you submit will be retained by Property Trend for as long as you use our Services, or until such time as you tell us to remove your details from our database.
2. The personal information you provide helps us to better understand your needs and provide you with a tailored service.
3. The Data you provide is used to:
o Keep business records on customers, their enquiries and any follow-up actions;
o Convey details about new properties, products, offers and information we think you may find interesting;
o Improve our products and services; and
o Occasionally conduct market research to improve our Website to better suit User needs and interests.
4. Property Trend does not share any personal Data with third parties.
E. CONTROLLING ACCESS TO YOUR DATA
1. Wherever you are required or invited to submit Data to us, you will be given the option to restrict our use of that Data. So, for example, you may tell us you do not want to be stored on our Database for future direct marketing purposes.
2. If, after submitting your Data, you change your mind at any time and wish to be removed from our Database you can:
o Unsubscribe from our electronic newsletter – just use the Unsubscribe link at the bottom of the newsletter; or
o Email us at info@propertytrend.co.uk stating you wish your details to be removed.
F. COOKIES
1. Property Trend, like many other websites, uses cookies. These are very small text files that are stored on your computer to help identify repeat visitors and to analyse their browsing habits on this Website.
2. We use cookies to:
o Track the pages you visit via Google Analytics
o Offer Live Chat Support
o Allow you to share pages on social media such as Facebook and Twitter
3. You can disable the use of cookies via your browser, but these may stop our Website from functioning as well for you.
4. Among other things, cookies tell us the most popular pages on our Website. The information helps us to improve our Content and Services, and tailor your User experience online.
5. Cookies cannot be used to identify you. Data gathered by cookies tell us about User online behaviour, but all Users remain anonymous.
G. THIRD PARTY SERVICE PROVIDERS
1. From time-to-time, Property Trend may employ the services of third parties to assist with matters that may include, but are not limited to, payment handling, search engine facilities, advertising and marketing.
2. These service providers will have access to certain personal Data provided by Users of this Website.
3. Any Data used by such parties is used only to the extent required by them to perform the services that Property Trend requests. Any use for other purposes is strictly prohibited.
4. Any Data that is processed by third parties must be processed within the terms of this Policy and in accordance with the Data Protection Act 1998.
H. LINKS TO EXTERNAL WEBSITES
1. Where appropriate, the Website contains links to other websites of interest. However, Property Trend has no control over these external sites, their content or policies, nor is it responsible for your experience on these sites.
2. External sites fall outside this Policy statement, even if this Website links to them.
I. SECURITY
1. Property Trend attaches great importance to keeping your Data safe and secure.
2. All personal Data is stored securely in accordance with the principles of the Data Protection Act 1998.
3. In line with this, we have put in place robust physical, electronic and managerial measures and procedures to safeguard the Data we collect online. However it should be noted that no system is 100% secure.
J. CHANGES TO THIS POLICY
1. Property Trend reserves the right to change this Privacy Policy as we may deem it necessary, which may occur from time-to-time or when we are required to do so by law.
2. Any changes will be posted on this section of the Website and the date of the latest Update posted below.
3. Users are advised to check this section regularly, and you are deemed to have accepted the terms of the Policy on your first use of the Website following any amendments we make.